Snapchat is a multimedia messaging app that revolutionized communication with its ephemeral content approach. Users can send photos, videos, and messages that disappear after being viewed, encouraging authentic and spontaneous interaction. The app's core features include Snap Stories, Bitmoji integration, Snap Maps for location sharing, and Spotlight for viral video content.

Snapchat is particularly popular among younger audiences for its creative tools, such as augmented reality (AR) lenses, filters, and stickers. Brands and creators leverage Snapchat for advertising and engagement through its Discover feature, offering curated content, news, and entertainment. With over 500 million active users worldwide, Snapchat continues to innovate and redefine how people connect visually and socially.